Elevate Your Leadership.

Cultivating cultures where people thrive, systems flow, and impact scales.

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How it works

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Employers are facing unprecedented pressure to show results with smaller teams and leaner budgets.

We’re here to relieve the pressure.

  • We hand-select experts from our network of partners to fill critical roles – when and where you need them.

  • We provide an embedded coach to support your transformation – all the way.

Discover our method

  • “Alita became a cornerstone of our company. She helped our leaders – executives and middle management – understand their blindspots, improve their ability to lead teams and scale themselves up to meet the growing demands of their role. Hiring an embedded coach is one of the best HR decisions I’ve made at Sonder.”

    Francis Davidson, Founder & CEO of Sonder

  • “In a matter of one session Alma recognized and surfaced issues that our team had been struggling to articulate, much less address. We left the experience with a deeper understanding of our values, our culture and our non-negotiables.  Alita is a master at giving honest reflections and accelerating self-awareness. After partnering with her I feel equipped to navigate our ever-evolving team dynamics and the elusive complexities of the human experience!”

    Rachel Rosenberg, Founder & CEO of 33 Group

  • “We knew that we wanted to set up an Embedded Coaching function at Knix but candidly didn’t know where to start. Alita’s team took the time to understand our organization, culture and objectives and found us an incredible coach. I’ve received a ton of positive feedback from employees about how grateful they are to have coaching in-house, my only regret is that I didn’t do it sooner!”

    Joanna Griffiths, Founder & CEO at Knix

The Alma Solution

Alma offers fractional services that improve your team’s leadership skills and operational capacity.

Unlike consultants and advisors that act like tourists in your organization, Alma partners are embedded in your team to acquire a deeper understanding of your operations, culture and vision.

Our Organizational Health Review will give you a profound and holistic understanding of your company’s strengths and areas of opportunity. We’ll then offer tailored solutions, from workshops and brainstorming sessions to tangible deliverables, based on your needs.

Our services

Consulting

  • Organizational Development Consulting*

  • Tailored Referral Services

Coaching

  • Fractional Embedded Coaching

  • 1:1 Executive & Director Coaching Programs 

  • C-Suite Team Coaching 

  • Alma Academy - Embedded Coach Training 

Facilitation

  • Offsite Design and Facilitation 

  • Hybrid Team Building

* Organizational Development

  • For startups and SMEs in the growth or expansion phases, we offer advice, resources and fractional work to define and strengthen strategy, culture, and team performance.

Training & Workshops

  • Organizational Foundations: Crafting Your Vision, Mission & Values

  • Developing Your Culture & Employer Brand

  • Leadership Development Curriculum Design 

  • Employee ‘Compassionate Service’ Training 

  • Relational Intelligence Workshops 

Book your 1:1

How it works

We really get to know you

We kick-off each engagement with a deep-dive diagnostic of your operations and culture. Drawing on this analysis, we create a detailed roadmap to your goals and assign the right people to achieve them.

We matchmake with trusted partners

We give you access to our community of consultants who confidently step into the roles that need filling:

Whether that’s Chief People Officer or Director of Finance.

We support with embedded coaches

We assign an embedded coach where you need them, when you need them.
Our coaches help consultants become “insiders” while strengthening leadership capacity and team resilience.

We’re in it for the long run

Our coaches are long-term partners and trusted problem solvers who build a deep, context-driven understanding of your business's culture, dynamics, and challenges.

What makes Alma unique?

Of the 700,000+ consulting firms globally, why choose Alma?

  • An Embedded Coach is a liaison among consultants, leadership, and employees. 

    By wearing a variety of hats — as an executive coach, trusted advisor, and partner to HR — they become a renewable resource who accelerates change while fostering resilient teams and connected cultures.

    Put simply: Coaches create an environment that aligns all elements—people, processes, and goals—to ensure optimal outcomes.

  • Our coaches have been trained by Alita Watson, who pioneered this model at Sonder, a startup that grew from 150 to 2,500+ employees.

  • Each consultant’s credentials are personally reviewed by our leadership against a proven rubric. 

    We ensure they have the experience, expertise, wisdom, and relationship-building skills needed to do their job to the highest standard.

  • Alma has held 7,000+ sessions with executives, managers, and individual contributors to transform inefficient operations into fully engaged, creative workspaces.

Let Alma nurture success at your organization.

Book your 1:1